--- title: About date: 2023-11-09T14:40:00-06:00 author: Click Rain Admin canonical_url: "https://www.lemonly.com/about" section: Pages --- ![](https://d2xoo2expjpog9.cloudfront.net/generalUploads/About/2303012_CRI_Office-Staff_00202016.JPG?mode=crop&pos=center-center&w=55&h=40&c=7d4dcf82&v=1032a171391c1dd0d8d557ac422722c7d80824c385f039259bf1276f70b35314) # About ## Hi! We're the Lemonheads. Lemonly is home of the world’s best infographics (and other sweet visual content), and we take that designation seriously — though we might not always take *ourselves* seriously. The Lemonheads are a team of creative, collaborative, clarity-obsessed humans who love transforming boring into brilliant, whether that’s a data-dense spreadsheet or a wicked South Dakota winter day. Just like the designs we create for our clients, every interaction with our team is clear, delightful, and intentional. ### Our Mission ![We design clarity](https://d2xoo2expjpog9.cloudfront.net/generalUploads/About/250411_Lemonly_Website_We_design_CLARITY.png?mode=crop&pos=center-center&q=98&f=webp&c=873ec317&v=4e614a2e1ffe9a7f0ce21365024ebc2e1d590189dcea1d0d9e30f67972a6f015) ### Our Vision ![Home of the world's best infographics](https://d2xoo2expjpog9.cloudfront.net/generalUploads/About/250411_Lemonly_Website_Home_of_the_worlds_best_INFOGRAPHICS.png?mode=crop&pos=center-center&q=98&f=webp&c=b7b17f72&v=fe9ad0437db3194f675e0e90f9eb6ae731be6332365f2ccdcc3a33928b08fe3e) ![Lemonly team members working in the office](https://d2xoo2expjpog9.cloudfront.net/generalUploads/About/2303012_CRI_Office-Staff_00201906_Wide.JPG?mode=fit&pos=center-center&w=50&h=31&c=28b1626e&v=7e312f2743f3d5719d79ccde3598a1807d90661d38deeb622b7badeee04ab9b8) ## Our core values ![Collaboration](https://d2xoo2expjpog9.cloudfront.net/generalUploads/About/250411_Lemonly_Website_Collaboration.png?mode=fit&pos=center-center&w=50&h=50&c=3d0a558f&v=1b9c898a127cdab350aa22deaa0179b053b670af3b09ba26895123df94adb0e0) ### Collaboration We work well with others, across our own teams and over to yours. ![Integrity](https://d2xoo2expjpog9.cloudfront.net/generalUploads/About/250411_Lemonly_Website_Integrity.png?mode=fit&pos=center-center&w=50&h=50&c=f09d383a&v=43cffe1a06c9ba8bccc1b50a92aa3d2709e6535d2dfe26f1e222dac0bcf20bb0) ### Integrity We do the right thing, not the easy thing. ![Adventure](https://d2xoo2expjpog9.cloudfront.net/generalUploads/About/250411_Lemonly_Website_Adventure.png?mode=fit&pos=center-center&w=50&h=50&c=a23be1aa&v=bbb76750b4288e560598fb07333522ad663642b8d7efee29f155fa42e688e612) ### Adventure We add some zest. We're responsible risk-takers. ![](/assets/images/divider-graphic@2x.webp) ![](/assets/images/yellow-triangle-angle@2x.webp) ![](/assets/images/red-oval@2x.webp) ## The people behind the projects Our team is packed with the best in the biz — content writers, designers, animators, and account service pros who create world-class visuals and have a great time doing it. Get to know the Lemonheads behind everything we create. [Meet our team](https://www.lemonly.com/about/team) ![Maddie and Emily from Lemonly talking and smiling together](https://d2xoo2expjpog9.cloudfront.net/generalUploads/About/2303012_CRI_Office-Staff_00202381.JPG?mode=crop&pos=center-center&w=50&h=25&c=0dc6042f&v=7f041aea12c379ad2ed63f9c80f088326e3816397041b563575517f1c0f96ce4) ## Where we are From the beginning, we’ve been a remote-friendly company — with team members scattered from Vermillion, SD, to Vancouver, BC — but our heart will always be at HQ in downtown Sioux Falls, South Dakota. We’re excited to work with clients from all over the world, bringing them a slice of “Midwest nice” with their sweet visuals. ![](https://d2xoo2expjpog9.cloudfront.net/generalUploads/About/Click-Rain-Inc._Sawtooth-Building-Exterior_Front.png?mode=crop&pos=center-center&w=50&h=25&c=ac8af37b&v=a0e3f3f1b42be30ac34bc10ef9cb86d8a77029b1f23a241dc46a4393210763a3) --- ## Where we came from Lemonly started in 2011 with a simple but powerful mission: to make the world easier to understand through design. What began as a scrappy startup making awesome infographics quickly grew into a full-fledged visual storytelling powerhouse. As our client list expanded, so did our creative niche. We added [animation](https://www.lemonly.com/services/videos), [interactivity](https://www.lemonly.com/services/microsites), [branding services](https://www.lemonly.com/services/branding), and more — all while keeping our signature infographic-inspired approach at the heart of it all. No matter the format, we’ve stayed true to what we do best: turning “wait, what?” into “oh, got it!” Our company culture has consistently been the not-so-secret ingredient that keeps Lemonly fresh. We built a team that thrives on collaboration, integrity, adventure, and a refreshing walk around the block. We believe we do our best work when we work together. In 2021, Lemonly became part of the Click Rain Inc. house of brands and gained a sister agency, Click Rain. Today, we’re better, stronger, and zestier than ever — creating the sweetest visuals in the biz after all these years. --- ## Lemonly through the years Lemonly’s annual reports aren’t just an opportunity to report on numbers — they’re opportunities to reflect on the projects, milestones, and events that made our year great. Each year, our annual report is a chance to document our growth as a company, but also to stretch our skills, show off a new work type, or make something that’s just plain cool. Take a look back at our annual reports see how we tell our story, Lemonly-style. ### 2024 Giddyup! Decked out in Western flair (we love a good theme, y'all), this infographic rounds up major milestones by the numbers, culture highlights, and quotes from the Lemonheads about standout themes in our work. [**See the project »**](https://www.lemonly.com/work/2024-lemonly-annual-report) ![Lemonly 2024 Annual Report Infographic](https://d2xoo2expjpog9.cloudfront.net/generalUploads/Work/251023_Lemonly_Annual-Report_Link-Preview.jpg?mode=fit&pos=center-center&w=55&c=04496571&v=96585c7aa41fcce28244e69a38cb6cfe05eb2a78e188039bfff7353b17c23144) ### 2023 How do you measure a year? How about in a series of stylized emojis? That’s what we did in our clickable annual report infographic for 2023. Check it out! [**See the project »**](https://www.lemonly.com/work/2023-lemonly-annual-report) ![An Iconic Year at Lemonly | Lemonly's 2023 Annual Report](https://d2xoo2expjpog9.cloudfront.net/generalUploads/About/Lemonly_2023-Annual-Report_MC_1200x630.png?mode=fit&pos=center-center&w=55&c=0aef47c3&v=db78e856ba5da6b079910e4f26402a4857e8203c01ed317620a94229ff4888a9) ### 2022 New office alert! This year’s annual report infographic has some fun stats on the Sawtooth Building (our HQ sweet HQ) along with trends in our work and culture highlights. [**See the project »**](https://www.lemonly.com/work/2022-lemonly-annual-report) ![What We Got Up to in 2022 | Lemonly's Annual Report](https://d2xoo2expjpog9.cloudfront.net/generalUploads/About/230813_Lemonly_AnnualReport2022_MC-02.jpg?mode=fit&pos=center-center&w=55&c=893e988a&v=2a3bc71711157588503dcc43b0d4b2cb0b2c73185ba3b47ac0247099cbd49880) ### 2021 We told the story of our year in an interactive 3D environment — no 3D glasses needed. Poke around to see some stats, projects, Easter eggs, and more. It’s a blast. [**See the project »**](/l/2021report/) ![Highlights from Our Year | Lemonly's 2021 Annual Report](https://d2xoo2expjpog9.cloudfront.net/generalUploads/About/LinkPreview_1200x628.png?mode=fit&pos=center-center&w=55&c=4daf9809&v=9335fedc10a63252d8e4f54de2baaeb95592a97fd934991a39a34dd2c16933f9) ### 2020 In some ways, 2020 was a bit of a lemon for the world at large, but we still found plenty of ways to make lemonade. This year’s annual report is a fun little microcontent series showing some breakdowns of work and play. [**See the project »**](https://www.lemonly.com/work/lemonly-2020-annual-report) ![2020: Our Year at Lemonly | Annual Report](https://d2xoo2expjpog9.cloudfront.net/generalUploads/About/210811_Lemonly_Annual-Report_Preview-01.png?mode=fit&pos=center-center&w=55&c=b3181068&v=e53e5373574ffaa158ca66f040e1195d1034ee9473bdd5cec64ccf76340f87a8) ### 2019 We took it back to our roots with a stellar static infographic for 2019’s annual report. Check out our mesmerizing, mystical, memorable year. [**See the project »**](https://www.lemonly.com/work/lemonly-2019-annual-report) ![Visions of 2019: This Year at Lemonly | Annual Report](https://d2xoo2expjpog9.cloudfront.net/generalUploads/About/AnnualReport2020_1200x628.jpg?mode=fit&pos=center-center&w=55&c=554472c8&v=9ef3a2ed88981bf7a12027e73d73b16effd036b4023617b16041f1abeb13435b) ### 2018 The illustration! The animation! This growth-themed piece is a fan favorite and proves beyond a doubt that annual reports can be both informative and breathtaking. [**See the project »**](/l/growthreport/index.html) ![Lemonly 2018 Annual Report](https://d2xoo2expjpog9.cloudfront.net/generalUploads/Work/Lemonly_2018-Annual-Report_Link-Preview-Image.jpg?mode=fit&pos=center-center&w=55&c=16d1208f&v=41657f23d9eb660f671c91f1d43f6ddf05347ab788fb7a51a032621e0d6d4418) ### 2017 Lights, camera, Lemmys! For our 2017 annual report, we gave our year the star treatment and made an interactive “awards show.” You can vote on your favorites in each category! And pop some virtual balloons! [**See the project »**](/l/2017report/index.html) ![Lemonly 2017 Annual Report](https://d2xoo2expjpog9.cloudfront.net/generalUploads/Work/Lemonly_2017-Annual-Report_Link-Preview-Image.jpg?mode=fit&pos=center-center&w=55&c=1b7652ba&v=e3b5bc1b2b73cee48a5017b47549354cded122ba998e95826c5682479d6da203) ### 2016 Lemonly lives at the intersection of data and design, and so does our 2016 annual report. This left brain-right brain interactive experience has some delightful elements to explore. [**See the project »**](/l/2016report/index.html) ![Lemonly 2016 Annual Report](https://d2xoo2expjpog9.cloudfront.net/generalUploads/Work/Lemonly_2016-Annual-Report_Link-Preview-Image.jpg?mode=fit&pos=center-center&w=55&c=8a9544d1&v=07cc8499b40a9a58ea503c9db8275993cbdde0457d3623854cf78eb1e79d7b26) ### 2015 We moved into a new office, launched a new website, and (of course) designed some pretty sweet visuals. Mosey around our microsite to see more. [**See the project »**](/l/2015report/index.html) ![Lemonly 2015 Annual Report](https://d2xoo2expjpog9.cloudfront.net/generalUploads/Work/Lemonly_2015-Annual-Report_Link-Preview-Image.jpg?mode=fit&pos=center-center&w=55&c=c39dd720&v=1df4602faeacf5f5bd96501ab1ebfc796222c3bc103b9460765a6bd6ec992338) ### 2014 An annual report in web-based wedges! Interact with our 2014 stats, from stairs climbed to team members added. [**See the project »**](/l/2014report/index.html) ![Lemonly 2014 Annual Report](https://d2xoo2expjpog9.cloudfront.net/generalUploads/Work/Lemonly_2014-Annual-Report_Link-Preview-Image.jpg?mode=fit&pos=center-center&w=55&c=272b1955&v=6f80600ea68deab2747959ea30977e46fb949c75fc02e985ae7b4fee0b28cc68) ### 2013 This was a fun year in Lemonland. Check out our top infographics of the year (including tequila, travel-hacking, and the number 42) and so much more in this quick and easy annual report. [**See the project »**](https://www.lemonly.com/work/lemonlys-2013-annual-report-design) ![Lemonly 2013 Annual Report](https://d2xoo2expjpog9.cloudfront.net/generalUploads/Work/Lemonly_2013-Annual-Report_Link-Preview-Image.jpg?mode=fit&pos=center-center&w=55&c=5f7ea9a7&v=e4e9e6ba53c2202b3f96d2c07681f02b3f0c37e2e4cd3fddd25bf1e9f2680b9a) ### 2012 Did you know we used to be called Lemon.ly? (The dot was silent.) Get a taste of what the Lemonly life was like way back then with our very first annual report. [**See the project »**](https://www.lemonly.com/work/lemonly-2012-annual-report-design) ![Lemonly 2012 Annual Report](https://d2xoo2expjpog9.cloudfront.net/generalUploads/Work/Lemonly_2012-Annual-Report_Link-Preview-Image.jpg?mode=fit&pos=center-center&w=55&c=e717fe58&v=dce8ca3ffd7df263fd4e39f1b49d3b010bd6c2e0eb6c29c3e7c6cd4743e2a43e) --- ## Meet Click Rain, our sister agency If you love Lemonly's specialized zest, you might be interested in our full-service sister agency, Click Rain. They're a people-first digital agency specializing in smart marketing, data-driven strategy, and high-performing websites — perfect for brands looking to amplify their digital presence with clarity and impact. [Check out Click Rain](https://www.clickrain.com) ![Lemonly and Click Rain team members together in a meeting](https://d2xoo2expjpog9.cloudfront.net/generalUploads/About/2303012_CRI_Office-Staff_00203731.JPG?mode=crop&pos=center-center&w=50&h=50&c=fa91797d&v=f0f3586e24a69289b3224b65eca2d484a75d097d74fa7074f270c50fcb675d3b) ![3D illustration of Zestron, a Lemonly robot character](https://d2xoo2expjpog9.cloudfront.net/generalUploads/Forms/250411_Lemonly_Craft-Website_Lowdown_Zestron.png?mode=crop&pos=center-center&q=98&f=webp&c=04f9e1fc&v=e70fd477bcae49d92a9ef9cb54b0be2988d213abc087e2f41edf1a46aff1d48b) ## Get the best of the zest Want all the latest from Lemonly delivered straight to your inbox? 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