---
title: U.S. Investment Preferences Differ Across Generations
date: 2025-03-20T12:00:00-05:00
author: Nick Lorang
canonical_url: "https://www.lemonly.com/work/investment-preferences-by-generation"
section: Work Item
---
[](https://www.lemonly.com/work)# [Lemonly](https://www.lemonly.com/work?client=lemonly) U.S. Investment Preferences Differ Across Generations 

 [Microcontent](https://www.lemonly.com/work?category=microcontent)How are U.S. investors putting their money to work? Our infographic shows generational patterns in investment preferences — and the age gap is real. Younger investors are betting big on cryptocurrency (4X more than retirement accounts for Gen Z), while older adults prioritize more traditional savings.

Follow [**@thinklemonly**](https://www.instagram.com/thinklemonly/) on Instagram for more sweet visual content every week.

Source: [YouGov](http://business.yougov.com/content/51507-us-investment-trends-report-2025)

 

     ![U.S. Investment Preferences Differ Across Generations | Infographic by Lemonly](https://d2xoo2expjpog9.cloudfront.net/generalUploads/Work/05_Lemonly-2025-MC-Series_Investmentsgenerations_Draft_final.png?mode=crop&pos=center-center&q=98&f=webp&c=fb30a754&v=213905fbf5bf931013e7d17a2174c43a9efe8dbc8b74eb9af366d19e25407ad8)  ## Share

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