---
title: The True Cost Of Bad Data
date: 2012-07-26T19:50:00-05:00
author: Tessa Sánchez
canonical_url: "https://www.lemonly.com/work/the-cost-of-bad-data"
section: Work Item
---
[](https://www.lemonly.com/work)# [Software AG](https://www.lemonly.com/work?client=software-ag) The True Cost Of Bad Data 

 [Infographic](https://www.lemonly.com/work?category=infographic)For this infographic, we teamed up with [Software AG](http://www.softwareag.com/in/products/wm/mdm/overview/default.asp) to explain the costs of bad data. What is bad data? Well check it out below! Why is this a problem? The average company wastes $180,000 per year simply on direct mail that does not reach the intended recipient because of inaccurate data. That's a pretty big chunk of change!

 

     ![](https://d2xoo2expjpog9.cloudfront.net/generalUploads/Work/BadCustomerData_Lemonly_FINAL_web-1.jpg?mode=crop&pos=center-center&q=98&f=webp&c=ff00476d&v=d503b9b0b0848cc82208c12c7db825c1e774e443231b4bea7541f0f5dc8146f0)  ## Share

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---

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