Lemonly in a nutshell: Get to know our services, team, and culture
August 27, 2026
Hey there! We’re Lemonly — home of the world’s best infographics and a whole lot more.
In a nutshell, Lemonly is a creative agency specialized in visual storytelling. We create sweet visual content to help brands tell their stories. We’re best known for infographics, since that’s where we started out, but we take an infographic-inspired approach to design across all types of visuals — animated explainer videos, microsites, presentations, reports, branding, you name it.
Lemonly creates visuals that turn complex to concise, abstract to actionable, and boring to brilliant.
We take your lemons — your story, data, or message — and make lemonade. Sweet, never sour. Refreshing every time.
Check out the video below to let the Lemonheads give you the lowdown on our story, services, and sweet culture.
Creating sweet visuals since 2011
Lemonly was founded by John T. Meyer and Amy Moore (née Colgan) back in 2011, when every tweet seemed to include an infographic in some form. And we started designing the best ones — beautiful, data-rich visuals that make information easy to understand.
That approach, using design to make the world easier to understand, still informs our work today, even as our services, team, and client roster have grown. Clarity has always been our superpower.
We’ve created data-based visual stories of all sizes for clients all over the world. Today, Lemonly has grown from a small-but-mighty startup to a team of two dozen designers, animators, writers, marketers, salespeople, and account service folks.
Home sweet home, in DTSF and beyond
Our headquarters is here in downtown Sioux Falls, South Dakota, but don’t let our humble Midwest origins fool you — we’ve created sweet visuals for some of the biggest brands in the world.
Along with our Sioux Falls-based crew, we’ve got remote team members across the state, across the country, and even across the border (hi, Canada!).
Our headquarters, nicknamed the Sawtooth Building, was originally built in 1919 as a spark plug factory owned by Symms-Brownell Manufacturing Co. Now, it's home to Lemonly and our sister agency, Click Rain.
A zesty company culture
We take our work seriously, but we don’t take ourselves too seriously. If it’s not fun, what’s the point? Our core values of adventure, collaboration, and integrity guide everything we do — how we hire, the way we create processes, what our everyday employee experience feels like.
Collaboration
We believe in working together with our teammates, clients, and community. Together is better.
Integrity
We believe in doing the right thing. Be honest. Be gracious. Admit when you’re wrong. Be humble when you’re right. And always treat others with respect.
Adventure
We believe in taking risks. Try new things. Get out of your comfort zone. Learn from your mistakes.
Infographics and so much more
We’re proud to be the home of the world’s best infographics, but our powers of clarity go way beyond a single content format. Here’s a quick look at our favorite ways to tell stories.
Infographics
We make infographics that are static, animated, or interactive, and they come in all shapes and sizes. Every infographic tells a story, whether it’s a timeline, process, flowchart, data visualization, comparison, or something else.
Animated videos
Animated explainer videos are great for, well, explaining pretty much anything. Introduce your brand, explain a concept, or educate customers in an engaging, eye-catching video. 2D, 3D, live action, or mixed media, we do it all.
Microsites
We create custom microsites, quizzes, and interactive digital experiences that invite your audience to explore. They’re great for a deep dive into dense data or an immersive showcase customers won’t forget.
Reports & ebooks
Our custom reports make long-form content visual and memorable to consume. Whether you’re sharing groundbreaking research or upgrading an internal handbook, we’ll make sure your important insights stand out.
Presentations
Speaking at a conference? Headlining an important internal roll-out? Your content deserves the spotlight. Lemonly can spice up your presentation to make sure your slides are just as polished as your talk.
Branding
We design brands with clarity at the core. Need a logo, messaging, brand assets, or templates? We’ve got you covered. Lemonly builds brands that are understandable, accessible, scalable, and fun to use.
And there’s more! We’ve designed conference booths, team swag, even airplane banners. We work with our clients to find places where Lemonly’s superpowers can solve problems and take advantage of opportunities.
How we help tell your story
No matter what story your company has to tell, we can help. Here are some common reasons clients come to Lemonly:
- Your message feels confusing, unclear, or overly complicated
- You find yourself explaining the same information over and over again
- You have a data set, process, timeline, or innovation that needs explaining
- Your brand visuals are inconsistent, hard to use, or in need of a refresh
- You need custom visuals for just about any purpose (and an expert team to help)
- You have a communication or design problem you’re not sure how to solve
Whatever your marketing goals, we’ve got your back. And if your needs go beyond the realm of visual storytelling, we can hook you up with our sister agency, Click Rain, for website development and performance-driven digital marketing.
Turning lemons into lemonade
Every project we tackle goes through our tried-and-true lemons-to-lemonade process — from ideation and strategy to copy, wireframe, design, and animation.
With literally thousands of projects under our belt, we know a thing or two about crafting sweet visual stories. The whole process is designed to be smooth, collaborative, and down-right delightful.
Let’s talk!
Ready to start your next visual masterpiece? Have a communication challenge that needs solving? Not sure where to start? Just ask! We’ll get to know your goals and put together a custom scope to match.
Lemonly is your go-to partner for all things visual content. Check out our work and talk to us today about your next project.
Frequently asked questions
Lemonly is a creative agency specialized in visual storytelling. We create visual content to help brands tell their stories — infographics, animated explainer videos, microsites, presentations, reports, branding, you name it.
Whatever the design format, clarity is our superpower. We take an infographic-inspired approach to design, using visuals to make information easier to understand.
Explore our services and check out our work portfolio to see more of what we do.
Probably! We’ve partnered with clients of all sizes in just about every industry. From accounting to zoology (yes, really), scrappy startups to massive enterprises, our experience with clients runs the gamut.
There are a few industries we work with most commonly — you could call them specialties:
But that’s not all. We’ve also worked with clients in entertainment, sports, manufacturing, transportation, telecommunications, and more. We even partner with other agencies to augment their capabilities with our specialty visual storytelling expertise.
In a word: zesty. We’re serious about doing world-class work, but we’re also serious about having a good time doing it. Our philosophy: If it’s not fun, what’s the point?
Our core values inform everything we do:
- Collaboration: We believe in working together with our teammates, clients, and community. Together is better.
- Integrity: We believe in doing the right thing. Be honest. Be gracious. Admit when you’re wrong. Be humble when you’re right. And always treat others with respect.
- Adventure: We believe in taking risks. Try new things. Get out of your comfort zone. Learn from your mistakes.
We’d love to talk! Just contact us to set up a friendly, no-pressure intro call. We’ll get to know your goals, share more about our process, timeline, and investment, then put together a custom scope to meet your needs.
