Microsites
Amp up engagement with interactive content
Create a wow-worthy digital experience with a microsite or quiz. Microsites are super-charged storytelling tools — as standalone web pages, they’re uniquely positioned to dive deep into complex narratives, showcase innovative products, and create interactive journeys that traditional websites can't capture.
Brands like Chevrolet, Wiley, and Dynatrace have picked Lemonly to help them create unique interactive experiences with a microsite or quiz. We turn your vision into an immersive digital adventure that cuts through the noise, converting casual viewers into an engaged audience.
What is a microsite?
A microsite is an individual web page or small group of web pages with interactive elements. It’s usually created for a specific purpose, like a campaign or event, and separate from a company’s main website. Microsites often feature interactive elements like expandable sections, scrolling galleries, explorable 3D environments, and even delightful Easter eggs to surprise and delight your audience.
Why do microsites work?
Microsites pull your audience into a focused, immersive environment built just for them. With fewer distractions than a full website, microsites keep visitors engaged and guide them toward a specific goal, such as learning about a product launch, diving into a campaign story, or interacting with a digital version of your product or service.
Immersion
Microsites are focused digital environments that guide your audience through information with minimal distractions and maximum impact.
Flexibility
Interactivity allows your audience to dive deep into details or keep it high-level with expanding and collapsing sections.
Impact
Combining sweet visuals with strategic storytelling and intuitive interactivity makes for a message that truly sticks.
Brand Marketing
From cutting-edge design to innovative storytelling techniques, microsites help you stand out and connect with your audience.
Types of interactive visual content
Interactive projects come in a variety of forms to fit just about any goal:
- Embeds and widgets
- Interactive infographics
- Landing pages for a campaign, event, or series
- Multi-page microsite for in-depth content on a particular topic
- Immersive 3D web experiences
- And lots more!
Microsites
Microsites offer a nimble solution for brands to test new concepts or target specific audiences outside the bounds of your main website. They're like digital sandboxes, allowing for creative experimentation and focused messaging. Add in clear analytics and performance tracking, and microsites offer invaluable insights that can inform broader marketing strategies.
See our microsite examples
These microsites make a major impact. See examples of our interactive work for clients like Wiley, Dynatrace, and the University of Nebraska.
Quizzes
Online quizzes are more than just fun digital diversions — they’re strategic marketing tools that capture attention and generate valuable insights. Whether you’re looking for lead generation, enhanced customer insights, or a unique way to connect with your target audience, quizzes can help. By combining assessments, education, and entertainment, you’ll create an interactive experience that attracts people to your site.
Check out our quiz examples
Identify your persona. Test your knowledge. Plan your perfect trip. We’ve created quizzes for brands like Chevrolet, South Dakota State University, and Marriott to do that and more.
About Lemonly
Lemonly is home of the world’s best infographics, but our design know-how and dedication to clarity extend to all kinds of visual content. Our team of experienced copywriters, graphic designers, and motion designers is ready to help you create a clear and delightful microsite or quiz that increases engagement and spreads delight. We’ve worked with the fine folks at Wiley, South Dakota State University, Dynatrace, and more to build microsites that attract and convert diverse audiences.
Our infographic-style approach to visual storytelling and our proven “lemons-to-lemonade” process ensures everything we create has clarity at the core. We turn boring to brilliant, complex to concise, and abstract to actionable with the power of visuals.
The tried-and-true Lemonly process
Our lemons-to-lemonade process ensures a sweet experience at every stage. Here’s a sneak peek into how we make a marvelous microsite.
Content
Lemonly’s team of content writers can take your raw data, research report, ebook, or outline and turn it into compelling website copy that conveys your message with personality and polish.
Wireframe & Moodboard
The wireframe is a grayscale blueprint of your microsite, showing how we'll arrange the copy and page elements to nail the page layout before diving into full design. No color, graphics, or icons here — it’s all about structure.
The moodboard establishes your microsite’s look and feel, showing the color palette, typography, illustration style, visual inspiration, and your brand guidelines.
Design
Now it’s time to bring your interactive to life! In the design phase, we bring together the approved copy and layout from the wireframe with the creative elements from the moodboard to create a fully designed, bespoke microsite.
Development
Our developers work their magic to take your microsite from static design to fully interactive. You’ll explore the staging site to see your project in its final form. Cue the oohs and aahs.
Delivery
Depending on whether you or Lemonly are hosting your interactive once it’s live, we’ll send over the final dev files for you to implement, or we’ll launch it for you. Then it’s time to give yourself a pat on the back: Your work here is done.
Microsite FAQs
Want to learn more about microsites, quizzes, and interactive visual content? Check out these answers to some frequently asked questions.
If you want to create it with visuals, Lemonly is here to help. Our interactive work runs the gamut from simple and streamlined to advanced and immersive. Projects like the examples on this page generally fall into a few categories:
- Interactive infographics: Intentionally designed stories that enhance static design and animation with responsiveness and one or more interactive sections (e.g., clickable galleries, expandable popups)
- Microsites: Single- or multi-page websites with content and visuals focused around a particular topic, campaign, or goal
- Quizzes: Interactive assessments, flowcharts, or minigames designed to provide an engaging user experience, gather information, or capture leads
A website is your business's online storefront — it's a powerful marketing tool with multiple sections, pages, and purposes, from lead generation to customer education. A microsite is more focused around a particular topic, campaign, or objective. Whether it has one pager or multiple pages, a microsite helps users dive deeper into a dedicated subject or a specific experience.
Online quizzes are more than just fun digital diversions — they're strategic marketing tools that capture attention and generate valuable insights. They can be a powerful way to attract people to your site and engage them in an interactive experience.
Quizzes are great for lead generation because they encourage users to provide information about themselves to get personalized results. You can ask questions related to their needs, preferences, or challenges, and then use that data to tailor your marketing efforts. Whether you're looking for enhanced customer insights or a unique way to connect with your target audience, quizzes can help.
By combining assessments, education, and entertainment, you'll create an engaging experience that attracts people to your site and encourages them to share their information.
Explore more from Lemonly
How to tell stories with interactive infographics
Visual storytelling engages audiences better than text alone. We’ve gathered a few of our favorite interactive infographics to show how brands can use interactivity to make their stories engaging, memorable, and fun. Check out these examples to get inspired for your next interactive project.
Read more
Ready for some sweet visuals?
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