Videos
All about animated explainer videos
Communicate complex ideas with delightful animation that engages your audience. Whether you need an explainer video, announcement, tutorial, or sizzle reel, animated videos can help you stand out and be heard. A clever script and sleek animation make your message shine, helping you stand out, stay in mind, and showcase your brand.
Since 2011, hundreds of forward-thinking brands have picked Lemonly to tell their stories with captivating animated videos. Check out our animation chops below.
Why do animated explainer videos work?
Animated explainer videos put stories into motion, blending visuals, sound, and movement to capture your attention and make information memorable. From an intro video on your home page to a sizzle reel on the big stage, animated video gives your brand the personality and polish it deserves.
Clarity
Use expertly crafted animation to transform industry jargon into understandable visual explanations.
Retention
Stand out with eye-catching motion and a memorable story. Animation keeps viewers hooked and helps them remember key points.
Engagement
Unlike skimmable text, videos hook viewers with visuals and sound, making your message impossible to scroll past or forget.
Brand Marketing
Put your brand’s personality front and center with a unique animation style, characters, music, sound effects, and voiceover.
Check out our animated video portfolio
Animated video is a slam dunk for nearly any brand. We’ve worked with the likes of the Boys & Girls Clubs of America, Texas Instruments, and DonorDrive to create sweet animated videos like these.
The stories we tell with animated videos
Animation is endlessly flexible. If you can imagine it, we can animate it — from classic explainer videos and exciting announcements to in-depth tutorials and punchy sizzle reels. Here’s a look at some of the common types of videos we create.
Explainer
Explainer videos define and describe your company, product, or service, typically in two minutes or less. With a clever, concise script and delightful animation, these videos convey complex information in a tight package that’s easy to grasp.
Announcement
Roll out the red carpet for your next big event or product launch with a custom animated video. Slick animation and bold design build excitement and leave a lasting impression on your audience.
Process
Got a complicated process to walk through? Your viewers will thank you for using animation. Animated videos use characters, diagrams, and step-by-step sequences to explain a process in a way words or static images can’t always convey.
Demo/Tutorial
For a more in-depth how-to, demos and tutorials are the way to go. These videos guide the viewer through a workflow, product, or process step by step, using clear visuals and explanations to make complex tasks easier to understand.
Sizzle reel
These short, engaging videos showcase the best aspects of your brand or service. With bold transitions, exciting animations, and imaginative visuals, they bring ideas, products, or results to life in ways that make your brand stand out.
Logo reveal
Your logo deserves the star treatment, and animation turns a static logo into a branded experience. Animated logo reveals are a dynamic entrance that makes your brand feel more alive and leaves a stronger impression.
Use bite-sized motion graphics to make a super-sized impact
Want to make a big impact in a small space? Animated microcontent grabs attention and shares your story in style. These bite-sized motion graphics are perfect for sharing concise snippets on social media and more.
Animated microcontent is a handy tool to have in your divisible content toolbox. With divisible content, you can slice up and remix your heavy-hitting content into multiple pieces to maximize your impact across formats and channels. It’s a great strategy to get more mileage from your content marketing efforts.
Learn more about divisible content
See animated microcontent examples
These mini motion graphics pack a mighty punch. Check out animated microcontent we’ve created for clients like Marriott, Discover, and the Charlotte Hornets.
About Lemonly
Lemonly is a unique creative agency that crafts sweet visual content for the world’s best brands — animated videos, infographics, microsites, branding, and more. Our animated videos turn boring to brilliant and complex to concise while making your message impossible to ignore. From script to screen, our signature “lemons-to-lemonade” process turns big ideas into scroll-stopping animation.
With over 14 years of experience and hundreds of clients across nearly every industry, our team of expert content writers, designers, animators, and account service pros is ready to help tell your story.
Our tried-and-true animated video process
Our "lemons-to-lemonade" animation process ensures a sweet experience at every stage, and we’ve got hundreds of video projects under our belt to prove it. Here’s a look at our animated video process (in an animated video — woah, meta!).
Script
We craft a concise, strategic script for your video. Whether you're starting from a larger piece, a rough outline, or a solid first draft, our content experts will craft your message with personality and polish.
Sketch Storyboards & Moodboard
Sketch storyboards provide a frame-by-frame blueprint of your video. You’ll see black-and-white sketches of key scenes and notes for animation, but don’t look for color or full illustrations just yet.
The moodboard establishes the overall look and feel — color palette, typography, illustration and icon style, visual inspiration, and your brand guidelines.
Design Storyboards
Now’s the time to feast your eyes on fully illustrated scenes. Design storyboards bring together the approved sketch storyboards and moodboard for a full-color, frame-by-frame view of your video.
Voiceover & Sound
*Tap, tap* Is this thing on? To add the audio, we’ll vet auditions from professional voiceover artists and curate options for background music that strike just the right vibe. We’ll share our top picks for you to select from, then mix your audio with animation for a pitch-perfect final cut.
Animation
Lights, camera, action. Our team of animators adds motion magic, breathing life into the design storyboards with movement, transitions, and pacing set to your custom audio mix.
Delivery
Time to celebrate! After we get the thumbs-up from your team, we’ll package up the final files for your video and captions and send ‘em over, ready to publish and promote. Cue the fireworks!
Video FAQs
Want to learn even more about animated explainer videos? Check out these answers to some frequently asked questions.
An animated explainer video uses motion graphics and a concise script to explain a concept, product, company, or just about anything in around 60–90 seconds. Explainer videos are popular and effective storytelling tools — more enjoyable and memorable than text alone and great introductory content for website visitors or social media users.
If you can imagine it, we can create it with animation. Larger-than-life scenes, immersive environments, magical transitions, abstract ideas — animation can visualize it all. But don't get it twisted: animated doesn't mean "cartoony." Animation styles vary from sleek and bold to cheery and playful. It's all about what's best for your brand.
Whereas live action video often requires complicated shoots dependent on multiple crew members, talent, and other external factors, animation is only constrained by your imagination.
Captions are important for accessibility and beneficial to everyone. Including captions broadens the reach of your video and makes it watchable without sound when needed.
The right type of captions might depend on your intended use and video type. Closed captions or subtitles are collapsible — you can toggle them on or off with a button. Open captions (sometimes called "burned-in" captions) are part of the video file as on-screen text.
Explore more from Lemonly
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All about microcontent
Microcontent makes your message more scalable, snackable, and sticky. Learn how these bite-sized visuals help you reach your audience and get more mileage from your marketing efforts.
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10 ways to tell stories with animated infographics
Motion graphics come in all shapes and sizes. Animated infographics explain and entertain using illustration, data visualization, and motion. Get inspired with these examples.
Read moreReady for some sweet visuals?
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