Honor Bartlett & West’s 75th anniversary in a way that prizes the past while forecasting the future.
Anniversaries are fun — for the core folks involved. But how do you get other people to care? That’s what Bartlett & West wanted to know. As its 75th anniversary approached, the firm enlisted Lemonly to create a marketing campaign as inspiring for its clients and community as it would be unifying for its own employees.
in a company with a strong purpose and core values
among employees who feel more informed and inspired
with clients, communities, and stakeholders
We’ve worked with Lemonly on several projects, and each one has been a great success. We love the graphics Lemonly created so much that we’re already using them in other ways, such as on client gifts and even a wall wrap in one of our offices.
– Amber, Marketing Lead at Bartlett & West
Lemonly partnered with Bartlett & West to create a year-long campaign to commemorate its 75th anniversary, anchored by its recent brand refresh and a cohesive mixed-media visual style.
At the core of the campaign was a flag to rally around: a fresh logo suite with 10 variations for maximum versatility. We based it on the visual identity we had recently refreshed for Bartlett & West, giving the milestone its own visual signature without straying from the brand its audience already knew.
We incorporated a mixed-media style specifically for this campaign, bringing together the new logo suite, illustrated elements, historical photography, and existing brand icons. The result was a visual language that felt both creative and consistent.
We packed 75 years of history into a two-minute video highlighting key milestones from the company’s past as well as its mission for the future. Featuring vibrant animation, mixed-media illustrations, and a compelling script, the anniversary video engaged viewers and evoked pride in employees.
To visualize 75 years in a way that’s interesting, not overwhelming, we created an interactive timeline to be embedded on Bartlett & West’s website. Organized by era, clickable by year, and peppered with video clips, the timeline allows visitors to explore the company's history at their own pace.
Rounding out the campaign was a complete package of microcontent for various marketing uses. Based on four of the firm’s favorite history tidbits, these pieces gave Bartlett & West bite-sized moments of storytelling to share with employees and social audiences throughout the anniversary year.
To make a milestone feel meaningful, a campaign must be more than a single logo and a one-time launch. Lemonly created multiple assets with multiple media for multiple purposes — all unified by one motivational story.
Building the visual style on top of Bartlett & West's recent brand refresh, we ensured every deliverable felt connected rather than cobbled together. The result is a cohesive campaign that celebrates 75 years of history and inspires momentum for many years to come.
