Infographic
This infographic explains the initiative to consumers, gives instructions for inspecting your home's pipes for lead, and directs consumers to fill out the survey to report their findings.
View infographic
Inspire action Bartlett & West
The challenge
Communicate the importance of testing water pipes for lead contamination and completing an online survey to South Dakota residents.
We partnered with Bartlett & West and the South Dakota Department of Agriculture and Natural Resources to educate South Dakotans about testing their water pipes for lead. For the campaign, Lemonly created an animated video, a one-pager series, and a bundle of static and animated microcontent. These materials explain the importance of checking your pipes and provide clear instructions for conducting the inspection and uploading the results to the online survey.
The results
Thousands
of South Dakota residents reached with fliers, videos, social media posts, and more
196
water system records received
345
"Likely Lead" service lines identified by customers across the state
The Lemonly team did a great job of taking a complex topic and making it understandable. They were extremely organized and efficient. Lemonly was a huge part of moving the campaign along in a compressed timeline.
– April, Public Involvement Specialist at Bartlett & West
The work
Explainer Video
This “Clue”-inspired animated video engages audiences with a clever theme and sleek animation while spreading the word about the importance of testing water pipes for lead.
Microcontent
Reaching South Dakota citizens online was a key part of this campaign, and these pieces of microcontent helped do the job with clever copy and eye-catching animation.
Why it worked
Lemonly’s “Clue”-inspired theme uses engaging visuals and a clear, clever script to help viewers understand the health risks of lead contamination and what they can do to keep themselves safe. In various pieces across the campaign, illustrated characters gather supplies and perform the inspection to help viewers understand how to complete the survey.
Throughout the project, the Lemonly team leveraged assets from the animated explainer video to efficiently create cohesive content while emphasizing the importance of finding lead lines in South Dakota.