Character Personas
These characters and their backstories represent a wide range of lifestyles and internet needs, showing that Midco can provide excellent service for any user.
Animate your audience Midco
The challenge
Bring the Midco brand to life with diverse, ready-to-use animated characters.
Lemonly created a colorful cast of characters to show off Midco's personality and adaptability for a wide variety of customer needs. Complete with detailed personas and full animation rigging, these delightful characters are ready to use across Midco’s marketing efforts.
The results
5.9%
YOY increase in brand perception
2.3%
YOY increase in brand recall
Gold
American Advertising Award (AAA) for video series using character library
Lemonly was able to understand our brand and translate our complex request to transform Midco's specific color and pattern elements into visually engaging characters. Their attention to detail and ability to meet deadlines stood out, ensuring the final product aligned perfectly with our long-term vision.
– Jacci, Director of Marketing at Midco
The work
Character Rigging
These rigged characters are ready to roll in any context, making design and animation a breeze for Midco’s team. Check ‘em out in action!
Character Action/Editability
From waving hello to working from home, these characters are fully editable and endlessly versatile. With modular components and flexible poses, Midco’s team can easily customize actions, expressions, and outfits to fit any scenario or message.
Why it worked
Lemonly leveraged our content creation and animation expertise to define and design delightful, reusable assets for Midco. These colorful characters show that Midco can provide top-notch service to every type of internet user. With bright colors and detailed personas, these friendly characters help audiences understand that Midco’s services can suit any lifestyle.
Lemonly’s creativity and adaptability also mean the characters we designed are rigged for animation and ready to implement, so Midco can use and reuse these characters in all kinds of content.