Print & Digital Map
We created a beautiful map of Philadelphia landmarks that aligns with the PHLCVB brand, adding an inviting touch to the city of brotherly love. Plus, custom illustrations add zest to this wayfinding resource.
Put your name on the map Philadelphia CVB
The challenge
Highlight the Philadelphia Convention Center as a premier destination for event planners worldwide.
The Philadelphia Convention & Visitors Bureau (PHLCVB) team worked with Lemonly to create an illustrated map featuring iconic landmarks near the Pennsylvania Convention Center (PCC). The PCC is a large venue that’s great for corporate gatherings, tradeshows, and exhibitions. These events attract diverse groups of participants, so it’s important to show that Philadelphia is a vibrant and highly accessible city with something for everyone. Event planners strive to provide a top-notch experience for their guests, and this map shows that PHLCVB gives eventgoers access to the best the city has to offer.
The results
Captured
Philadelphia's spirit while highlighting the city's top attractions
Created
a sales tool promoting the Pennsylvania Convention Center and Philly as top event spaces
Enhanced
the visiting experience for event planners and guests in the Convention Center neighborhood
We loved working with the Lemonly team on our map pack! The team is creative and friendly and understood our business and project needs from the start. We loved our collaborative brainstorming calls with the Lemonly team and valued their guidance every step of the way through the development of our map design. Plus, the project was completed in a timely manner and went above and beyond our expectations!
– Philadelphia CVB
The work
Animated Social Media Graphics
These sweet social-media-sized graphics are perfect for driving engagement and drumming up excitement for the Philadelphia Convention Center. We think they’re pretty LOVEly.
Landing Page
The PHLCVB landing page provides a convenient one-stop shop for tourists to find the map and information about Philadelphia’s iconic landmarks. Check it out!
View map
Brochure, Postcard, & Stickers
We rounded out our work with the PHLCVB team with additional swag that boosts their brand identity and provides more information for tourists and event attendees.
Why it worked
The Lemonly team brought the city to life with our signature blend of clarity and delight, creating a colorful map and supporting assets that combine practical wayfinding with engaging illustrations. The bright colors and creative depictions of iconic landmarks make the map enticing and evoke the PHLCVB brand while providing practical information about the relative locations of each destination.