Website
Lemonly's work on the Training & Development Guide includes page layout and design, reusable assets, content writing, and web development in various parts of the site.
Explore the guide
Drive workforce development Volvo
The challenge
Educate Volvo dealership employees about learning opportunities and professional development resources to level up their careers.
To generate excitement about the Volvo Trucks Academy Training & Development Guide — a portal for professional development resources and course content — we created an infographic, animated video, microcontent, and 3D interactive microsite with sweet visuals and crystal-clear messaging.
The results
Clarified
dealership development tracks across the organization
71%
engagement rate on upgraded development guide website (compared to 62% industry average)
Elevated
the professionalism and appeal of Volvo's employee learning opportunities
If you’re not talking with Lemonly about your ideas and creative needs, you’re missing out. So much of my inspiration comes out of our collaboration. They are as eager to bring my projects to life as I am.
– Mary, Volvo Training Content & Events Manager
The work
The Volvo Trucks Academy Training & Development Guide is a resource hub for dealership employees advance their careers. The site features learning content, development plans, detailed course listings, an event calendar, and more.
Explainer Video
To help Volvo employees get acquainted with the new-and-improved Training & Development Guide, we created this animated video that lets viewers know what to expect and adds fanfare to the rollout.
Promotional Materials
We created a one-pager, messaging guide, and a sweet mix of animated and static microcontent to help the Volvo team get their story our to dealership employees and drive engagement with the Training & Development Guide (pun intended).
3D Virtual Dealership
This immersive 3D interactive is fun to explore and totally unique. Click, scroll, or zoom around the page to learn more about what the Training & Development Guide can offer and see the variety of career options at a Volvo dealership.
Why it worked
Lemonly created a web of interconnected visual content to promote new and upgraded offerings on Volvo's Development Guide. Working closely with the Volvo team, we identified opportunities to enhance clarity and brainstormed content that would best serve their needs.
Lemonly created a messaging guide, a brief explainer video, a printable infographic, and several pieces of microcontent to drive internal awareness and engagement. By promoting its message in multiple formats, Volvo was able to reach and engage more employees and motivate them to pursue learning opportunities.