2024 Lemonly Roundup:
Blazing Trails
2024 wasn’t our first rodeo, but it just might have been our best one yet.
Between growing our team and exploring the storytelling frontier with interactive infographics, animated videos, and more, Lemonly lassoed another terrific year.
We’ve rustled up some key themes for 2024 along with some trends in our work and the industry at large. (And you’d better be ready for more Western wordplay. We’re gonna overdo it.)
Adding to the tab
- 13 years in business
- 4 years with our sister agency, Click Rain
- 23 Lemonheads
- 3 new team members (All former interns!)
- 108 cumulative years at Lemonly
- 48,984 tasks automated
- 350+ projects completed in 2024
- 43 bite-sized infographics created for our socials
- 62 office plants (42% increase in 2 years)
Wanted: A killer culture
Meet Vitamin C — Lemonly’s culture team. This crew keeps an eye on the vibes, prioritizes our company culture, and makes sure Lemonheads at HQ and away have plenty of opportunities to connect, socialize, and celebrate.
A few favorite doses of Vitamin C in 2024
- 4th annual Chili Cook-off
- The secret ingredient: bean!
- Propsapalooza
- A chance to share kind words and affirmation with teammates during an extra-busy time of year. Warm fuzzies all around!
- A Wild West murder mystery game at our annual Lemonly retreat
- Spoiler alert: It was the sheriffs.
Saddled up for school attendance
New this year, our summer interns (now full-timers!), Alex and Deirdre, worked with the Click Rain interns on a campaign for the Sioux Falls School District about chronic absenteeism and the importance of school attendance.
See the infographic »
Whaddya’ reckon, team?
We asked the Lemonheads for some of their thoughts on 2024 and predictions for 2025.
Howdy, partnerships
- “2024 was my first full year with the team, and it was a great one. We had a good mix of building team relationships and welcoming exciting new clients while also really doubling down and strengthening some of our existing relationships.” – Cortney C., director of client service
- “I really enjoyed collaborating with our sister agency Click Rain last year. Our joint efforts had some great results, including more than 7% higher new student enrollment year over year for our university client through their new landing page (featuring a custom Lemonly quiz) and paid media campaign.” – Rachel M., account executive
- “In the last year, we’ve been doing more capital-P Partnership work, which gives us the opportunity to offer strategic recommendations and make a larger impact across the client's brand. We do some of our best work when we have the space to ideate and collaborate on multiple deliverables to tell a story.” – Carly S., senior visual designer
Interested in a Lemonly Partnership? Give us a holler.
Move along, little pixel
- “We leaned into animation more than ever and continued exploring new styles, pushing our abilities in 3D and special effects while also growing in our tried-and-true 2D style for explainer videos and animated infographics. I think video content is going to remain the king in 2025.” – Michael M., associate director of motion
- +43% more video projects in 2024 compared to the previous year
- “I worked on more animated video scripts last year. It was a fun challenge to think about visual storytelling in a different context, plus I got to collaborate closely with the design and animation teams, which is always a good time!” – Ella O., content writer
Thanks for coming along on the ride, folks. It was a great year, and we look forward to more trailblazing times and sweet visuals in 2025.
Want to keep up with this year’s adventures? Sign up for the Lemonly Lowdown.
