Green Bay Packers Packers Everywhere American Football Fundamentals Brochure
InfographicWe worked with our pals at the Green Bay Packers to create this infographic brochure about the fundamentals of American football for their Packers Everywhere initiative — helping spark interest and build Packers fandom in the UK, Ireland, and Germany. The brochure covers the essentials to understanding the game, like positions, offense and defense, scoring, and plays. For digital use, we also created a series of microcontent for easy-to-share football facts. The project includes German translations of each piece for Packers fans across the pond.
Infographic brochure (English)
Gatefold brochure (German)
Microcontent series (German)
