Lemonly Taylor Swift’s Album Sales for Every Era

We’ll admit, there are definitely a few Swifties among the Lemonly team. To celebrate Taylor Swift’s record-smashing Eras Tour and the news that she’s reclaimed the masters for her first six albums, we created this delightful data viz adding up the album sales from every one of Taylor Swift’s eras.

Our infographic looks at the first-week and all-time album sales for Taylor’s career so far. Originally created in advance of the release of THE TORTURED POETS DEPARTMENT, we’ve newly updated this graphic for 2025 with current data about every Taylor Swift album to date.

Follow @thinklemonly on Instagram for more sweet visual content every week.

Source: Billboard | View source data

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Taylor Swift's album sales

First-week and all-time album sales for every era

Album	Release year	First-week album sales Pure album sales (U.S.)	Total album sales Pure album sales (U.S.)
Taylor Swift (debut)	2006	40,000	5,871,000
Fearless	2008	592,000	7,286,000
Speak Now	2010	1,047,000	4,817,000
Red	2012	1,208,000	4,582,000
1989	2014	1,287,000	6,472,000
Reputation	2017	1,216,000	2,478,000
Lover	2019	679,000	2,343,000
folklore	2020	615,000	2,289,000
evermore	2020	154,000	913,000
Fearless (Taylor's Version)	2021	179,000	737,000
Red (Taylor's Version)	2021	369,000	950,000
Midnights	2022	1,140,000	2,814,000
Speak Now (Taylor's Version)	2023	507,000	908,000
1989 (Taylor's Version)	2023	1,359,000	2,428,000
The Tortured Poets Department	2024	1,914,000	3,491,000